Campaigns on Google Ads or Bing Ads are a lucrative strategy for attorneys who want to reach clients searching for an uncontested or absolute divorce. It’s also an easy way to drain money from your pocket! What should you watch out for?
How to market to divorce attorneys using pay-per-click ads
- Define ideal location targeting: ensure you’re showing ads in locations you want, and nowhere else!
- Use qualifying language in your ads. If you don’t want difficult clients, there are words that you can use to attract easier clients.
- Track every conversion! It’s the secret to helping the Google/Bing algorithms find high-quality clients to pay for your services.
Meet your target audience, exactly when they need you.
With defined campaigns, you can appear in their exact time of need. Individuals seeking uncontested divorce or separation agreements are often searching for simple solutions. When you offer exactly what they want, when they need it, you’ll find success.
Clients convert easily when your ad includes the 3 key points we’ve honed over years of running campaigns targeting this audience. Well-crafted ads can weed out clients who waste your time while driving the “easy client” leads you want.
Over rolling 90-day periods, our clients average 217% Return on Ad Spend (ROAS).
By using extensive digital tracking, you instantly see the ROAS and ROI generated by our campaigns. Our strategy targets a ROAS (return on ad spend) of 250%. Actual results vary by market location, price, and service offers. Our clients average 217% ROAS.
Guaranteed? YES.
If we cannot get you greater than 150% ROAS over a rolling 90-day period, then the service fees during that period will be refunded until you reach the 150% threshold or 100% of fees have been refunded.
Why Trust Our Campaign Manager’s Expertise?
Our system for developing high-converting messaging is efficient and effective. It’s based on proven methodology and has been simplified so it only takes 1.5 hours of your precious time. Did we mention we detest wasting time? We promise to honor yours, and we expect the same from our clients.
We have a track record of understanding customers searching for divorce and separation attorneys, knowing exactly which keywords convert, and diligently optimizing campaigns for maximum effectiveness. All while adhering to ethical guidelines and policies regarding the advertising of legal services and compliance with sensitive audiences.
In under 90 days. Lead generation for lawyers using Google and Bing Ads is an investment that can provide short and long-term results. Ideally, it’s part of a broader, long-term marketing strategy that contributes to the growth and sustainability of your practice.